Covenant Theological now offers a program geared toward maximizing the Internet, marketing and social media. Developed primarily by Dr. Earl B. Hall, Jr. the New Media Communications curriculum is second-to-none in practicality and impact. As the body of Christ we must learn how to make the most of the communications media available to us. The greatest evangelism tool available to the church is the Internet. Let's take advantage of this time.
NM 0613 Church Marketing Basics
Textbook
Dr. Ron Horner
"If you mow the grass at your church, you’re marketing your church. If you don’t mow the grass at your church, you’re marketing your church." Thus author and marketing expert Richard Reising describes the necessity of understanding why churches do what they do and how they can maximize resources and build their ministry without compromising their message. This course will cover various aspects of marketing including websites, newsletters, branding, special events, and more. This course will be hands-on and will involve evaluation of your ministry and its marketing. (Also MN 5813)
NM 0623 Church Marketing Intermediate
Textbook
Dr. Ron Horner
In this course the student will learn nuts and bolts of website development, social media and more. This course is designed to give the student a working knowledge of the issues of marketing in this century so vital to churches and ministries today.
Stage 1 Courses
NM 0503 Identifying Your Call and Purpose in Ministry
Video
Dr. Earl B. Hall, Jr.
This course is an in depth discovery of what your true calling and passion is in ministry. You will learn the importance of having a targeted message to a targeted group of people that are ready to hear the message that God has placed in you. You will discover the importance of having a niche market based on your core passion to most effectively reach the people that God intends for you to minister to. Discovering your passion will show you exactly how you should minister to be the most effective for your followers.
NM 0513 Identifying Your Ideal Church Member
Video
Dr. Earl B. Hall, Jr.
Knowing the demographics of the people that need your ministry is going to be a focus in this section. However, the demographics will only give you about 10% of what you need to effectively market and grow your ministry. In this course we will also identify the psychographics of your ideal church member which is the other 90% you need to identify to be successful. Here we get into understanding the problems, frustrations, and fears of the people that you are equipped to minister to.
NM 0523 How People Decide What Pastor to Follow
Video
Dr. Earl B. Hall, Jr.
This vital course delves into the decision making process that all people go through before joining a church or ministry. This course shows you how to market and speak directly to the people that need and want to be a part of the ministry you will be building. Most ministry leaders never fully understand the vital principles of understanding the decision making process that people go through. Knowing this will unlock the exact way to reach all of the people that need to hear your message of Christ.
NM 0533 Creating a Professional Ministry Internet Presence
Video
Dr. Earl B. Hall, Jr.
This course provides you with the exact tools, tactics, and strategies to develop an effective internet presence. You will discover the exact way to set up your website. You will discover exactly how to utilize social media as well is simple video and audio production. Knowing this information will set your ministry light years ahead and you will be able to drive traffic to your website and into your ministry directly.
NM 0543 Professional Copywriting for Expert Ministry Marketing
Video
Dr. Earl B. Hall, Jr.
Copywriting is a skill that every ministry leader should master. Whether putting together a sermon, writing a TV or Radio ad, or even an email you will need to be able to communicate effectively. This course will show you the formula to use to get people to take action on what you saying.
NM 0553 Video Production for Effective Ministry
Video
Dr. Earl B. Hall, Jr.
In the 21st century video plays an important role in marketing and growing a successful ministry. In this course you will discover how to use simple video production and editing tools. With video people are able to know, like, and trust you before they ever see you in person. It is the most effective way of growing a ministry in our time.
NM 0563 Podcasting for a Thriving Ministry
Video
Dr. Earl B. Hall, Jr.
This course provides an overview of video and podcasting techniques. You will discover the how to be able to use tools like RSS, Google, and feedburner to draw in your audience. Also you will learn how to set up a podcast on the largest podcast site in the world…iTunes.
NM 0573 Social Media for Dynamic Ministry Growth
Video
Dr. Earl B. Hall, Jr.
Social media marketing is where and how you will be able to grow a thriving ministry. Social networking is the number one activity done online and you will discover how to your this to market and grow your ministry. This course will teach you the exact process to setup and use the major social networking sites to market your ministry.
NM 0583 Effective Marketing for Your Ministry
Video
Dr. Earl B. Hall, Jr.
This course will show you how to develop visual components to your marketing pieces. You will discover the most effective way to layout an ad for print and for the web or email. This course will take what you learned from copywriting and show you how to ad graphic components to it in order to get people to take action.
NM 0593 Generating Revenue for Your Ministry
Video
Dr. Earl B. Hall, Jr.
This course will demonstrate some of the ways to use all of the skills you have learned in order to generate revenue for your ministry. You will learn the process of content and product creation for online distribution. You will see actual case studies and examples of revenue generation for other successful ministries.
NM 0603 Managing Online and Offline Ministry Growth
Video
Dr. Earl B. Hall, Jr.
This course provides strategies, processes, and practices for managing church growth. Key topics include staffing the growing online and off line ministry and developing ministry growth strategies.
Stage 2 Courses
NM 0703 Defining Demographics and Psychographics for Your Ministry
Video
Dr. Earl B. Hall, Jr.
Knowing the demographics of the people that need your ministry is going to be a focus in this section. In this course we will also identify the psychographics of your ideal church member. Here we increase our potential to understanding the problems, frustrations, and fears of the people that you are equipped to minister to.
NM 0713 In-Depth Persuasion Marketing
Video
Dr. Earl B. Hall, Jr.
This course provides you with the exact tools, tactics, and strategies to develop an effective internet presence. You will discover the exact way to set up your website. You will discover exactly how to utilize social media as well is simple video and audio production. Knowing this information will set your ministry light years ahead and you will be able to drive traffic to your website and into your ministry directly.
NM 0723 Persuasive Writing for Marketing, Sermons, and Advertising
Video
Dr. Earl B. Hall, Jr.
Copywriting is a skill that every ministry leader should master. Whether putting together a sermon, writing a TV or Radio ad, or even an email you will need to be able to communicate effectively. This course will show you the formula to use to get people to take action on what you saying.
NM 0733 Advanced Video Production for Effective Ministry
Video
Dr. Earl B. Hall, Jr.
In the 21st century video plays an important role in marketing and growing a successful ministry. In this course you will discover how to use simple video production and editing tools. With video people are able to know, like, and trust you before they ever see you in person. It is the most effective way of growing a ministry in our time.
NM 0743 Advanced Social Media Tactics
Video
Dr. Earl B. Hall, Jr.
Social media marketing is where and how you will be able to grow a thriving ministry. Social networking is the number one activity done online and you will discover how to your this to market and grow your ministry. This course will teach you the exact process to setup and use the major social networking sites to market your ministry and build a list of interested prospects.
NM 0753 The Psychology of Treating Your Ministry as a Craft
Video
Dr. Earl B. Hall, Jr.
This course will open the psychology of treating your ministry as a craft. You will learn how to show that you are the best at what you do. You will see how to express your gifts and calling with the belief and understanding that you are the authority.
NM 0763 Effective Time Management
Video
Dr. Earl B. Hall, Jr.
As a ministry leader you will be pulled in many different directions. In this course you will learn how to control what you take on and what you need to let go and delegate to others. You will see how to only work on the things that are most important for the furthering of the ministry and the body of Christ as a whole.
NM 0773 Creating Time Saving Systems
Video
Dr. Earl B. Hall, Jr.
Understanding key hardware and software systems will make administration much easier. In this course we will show the systems that should be in place to effectively run a thriving ministry.
NM 0783 Advanced Lead Generation
Video
Dr. Earl B. Hall, Jr.
Knowing how to generate more visitors and convert those visitors is essential. In this course you will learn the tactics and strategies that literally work every time. In order for any ministry to grow new members must consistently be coming in.
NM 0793 Advanced Ministry Product Creation
Video
Dr. Earl B. Hall, Jr.
In this course we will show you how to create ebooks, audiobooks, and physical books that should be published. Through the use of technology the time to create and sell products to fund your ministry has been reduced. We will teach the software and systems that will enable you to create, distribute, and sell your own ministry products at a professional level